Sonntag, Juli 13, 2008
Reebock - Your Move
Reebok’s latest global marketing campaign, 'Your Move' was communicated to consumers through an integrated platform which included digital, TV, out-of-home, print and PR. Through the TV and web advertising, which features Thierry Henry, Jelena Jankovic and Alexander Ovechkin, Reebok invites consumers to watch these athlete’s moves and encourage them to share their moves on reebok.com/yourmove. Special high impact ad formats such as homepage and channel takeovers and video advertising on AD Europe partner websites in the UK, France, Russia, Poland, Turkey and the Ukraine complemented the digital campaign to facilitate consumer interaction with the Reebok brand."
Source: Interact Congress 2008 - case1: "Reebok with AD Europe and United Internet Media